Intentional Growth for Membership Associations

Intentional Growth for Membership Associations

Strategy and Tools for Membership Growth | taught by Joanne Tica

Course description

This course was designed for leaders and managers in nonprofit and for-profit membership organizations:

  • membership directors
  • operations managers
  • executive directors
  • business development and sales professionals
  • community leaders

After taking the course, the learner will gain new tools, tactics and strategies to acquire and retain members for their organizations.

Joanne Tica
Joanne Tica
M.A. - Training and Organizational Development

Joanne Tica is the managing director and the lead strategic consultant / corporate trainer for Certified Impact LLC, a boutique professional services practice in Chicago IL. 

Tica has an M.A. in training and development (Roosevelt University, Chicago) and is currently completing a PhD in Managing Organizational Systems (Saybrook University). She specializes in helping business and nonprofit leaders build capacity in organizations through the implementation of knowledge management systems. Joanne trains facilitators to operate mastermind programming for women business leaders through the Minerva League brand and specializes in the incorporation of micro-learning systems as an aid to training.

A successful professional business consultant for over 20 years, Tica has also worked extensively in commercial real estate lending, banking and entrepreneurial education, most recently as program director and advisor for the Goldman Sachs 10,000 Small Businesses Initiative in Chicago. 

You can reach Joanne by email at You can also call the office at 312/878-8824 or connect through Certified Impact's social media.

Course Curriculum

Course Overview and Learning Objectives
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Module 1: Introduction to Membership Strategy
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Module 2: Membership Value Proposition
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Module 3: Your Ideal Member
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Module 4: Connecting Programs to Membership Goals
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Module 5: Recruiting Members with Outside Sponsors
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Module 6: Putting It All Together
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